Determined Restaurant Owner Transforms His Business During the Pandemic
Restaurant Owner Bent Hansen stands out as a shining example of what can be done to achieve AMAZING results during these trying times. Bent owns Los Gringos Locos in Pasadena, CA and he has creatively overcome countless obstacles his restaurant has faced. Bent is a very sharp operator. Before Covid-19 he was generating $2.6 million in sales, maximized his loyalty and marketing program, Royalty Rewards®, had a strong team, ranked #1 on the social media review sites in his community, was working only 30-35 hours a week while enjoying lots time with his family including at least 6 vacations a year and a 3-day weekend getaway a month. Then, just like you, Covid-19 caused his restaurant business to come to a screeching halt.
Just as you have discovered, he had to figure out how to SURVIVE in this unpredictable, unstable and chaotic new reality.
The way he had been doing business had to dramatically change, and he needed to build and utilize what were to become the secrets for his later success.
Bent took stock of the systems he had in place, figured out how he could rework the way he did business to adhere to ever changing state and local guidelines and started building his sales from zero. Slowly and methodically he introduced a new business model, making sure every decision kept with his brand, was executable by his team, and kept his staff and customers safe. Overall, he made some sweeping operational, financial and marketing changes.